
Multi-sensory Marketing: The Challenge of Triggering The Five Senses Online
Multi-sensory Marketing is aimed at triggering the 5 senses to form meaningful bonds with your audience. How to compensate for the sensory deprivations online?
Multi-sensory Marketing is aimed at triggering the 5 senses to form meaningful bonds with your audience. How to compensate for the sensory deprivations online?
As 2023 dawns, bringing with it a consumer base armed digital expectations and needs, what does it take to become a Digitally Attractive Brand?
SMM (Social Media Marketing) has become a strategic tool for connecting with customers and improving online presence. Should you verify your profiles and pages?
QR Code Customer Engagement: Beyond a contactless experience in a restaurant (starting with a QR Code menu), these scan codes are suitable for countless contexts.
October 20th is “Get To Know Your Customers Day”. That’s a great occasion to review a couple of KYC-related topics! Let’s make the most of this powerful tool!
Here is a summary of the three most common worthiness-related concepts (Creditworthiness, Airworthiness, and Digitalworthiness). Are you familiar with all of them?
We are entering the connected world of “phygital” — physical and digital at the same time. Online Shopping Experience is the new Customer Experience!
From e-commerce to logistics, almost anything can be conducted without human contact. What is the impact of contactless technologies on a customer’s journey?
Brands can increase their digital worthiness by creating a contactless experience for their customers. One way to boost customer engagement is using QR Codes.
Rating Systems: When booking a hotel or a restaurant, guests look at the quality of the property they will stay or dine in. They also look at its digital assets
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Your customers use digital every day to choose where to go,
what to buy, and with whom to engage.
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