We created the Digital Worthiness platform because we believe digital is essential for the customer experience at all stages of their consumer journey.
The “star rating” traditionally used across industries indicates the quality of the product or service that customers can expect. But it does not reflect investments already made by businesses to align with the digital needs of today’s customers.
We felt a strong need to provide customers with an alternative way to choose the businesses that answer their digital needs as these become more important to their everyday lives.
Even fifty years after the birth of the internet, no rating scale measures digital worthiness. With this in mind, we created the AT rating system.
Our industry-specific questionnaires assesses how entities use digital and social media in the service of welcoming customers throughout their journey.
We’ve built this globally recognized system. We will continue to be committed to the highest level of independence and transparency to give customers the information they need to choose a digital-worthy entity.
The AT Rating system is part of AT Worthy Technology, Inc. a leading Internet company with a global audience across the world.
AT Worthy Technology, Inc. is a mission-led technology company committed to leveraging the power of technology to deliver products and services. Its responsibilities include: supporting the ongoing operations of the AT Rating systems; ensuring the stability of the rating system; and establishing and enforcing the AT Rating policies.