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Digital Property
Digital Worthiness
Digital Worthiness reflects the quality and effectiveness of digitally enabled interactions delivered by an entity to customers, users, or the public.
It measures how digital technologies are applied in practice to deliver accessible, reliable, and meaningful services across the full interaction lifecycle. Digital Worthiness focuses on real-world experience and outcomes, rather than stated digital ambition or technology adoption alone.
The Digital Rating assesses how effectively an entity applies digital technologies to deliver value through real-world interactions and service delivery.
Digital experience begins when an individual seeks information, initiates an interaction, or accesses a service. The quality of digital interaction increasingly shapes trust, usability, and engagement across both commercial and public contexts.
Digital Worthiness reflects how consistently and effectively these interactions are designed and delivered across all touchpoints, from discovery and access to completion and follow-up.
The Digital Rating positions an entity along the interaction journey experienced by users, customers, or the public.
The rating is generated through a structured assessment designed to evaluate Digital Worthiness. It provides a clear view of digital capabilities, helping identify strengths and areas for improvement in experience and service delivery.
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Number of AT
|
Digital Rating
|
|---|---|
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| Slightly Digital: Limited to no digital enhancement in the customer experience. |
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| Partially Digital: Partial digital features enhancing the customer experience. |
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| Moderately Digital: Some digital services for improved, but incomplete, customer interaction. |
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| Considerably Digital: Well-established digital framework supporting reliable digital interaction. |
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| Highly Digital: Consistently strong digital-first experience across all touchpoints. |
The assessment is divided into six categories:
Digital Media
Customer Relation
Connectivity
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Individuals, organizations, and institutions rely on digital and AI systems every day to access services, make decisions, and interact with the world.
AT Worthy is a sponsor of the UNICODE as a Lifelong and Unique Gold Adopter of the character « @ » the Digital Rating’s symbol.
AT Worthy proudly stands as a founding member of the GliaNet Alliance , joining a coalition committed to ethical technology and digital trust. 
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