About Us
Measuring What Digital and AI Systems Deliver
AT Worthy is an independent platform that evaluates how digital and AI systems perform in practice. It provides structured ratings based on publicly accessible data, analytical models, and AI-driven assessment. The platform measures digital experience, AI governance, reliability, and alignment with human and public-interest outcomes. It operates as a measurement layer, enabling institutions, businesses, and the public to compare performance and make informed decisions.
Khaled Koubaa
Founder and CEO.
As part of my work across the Internet governance and digital ecosystem, I observed a structural gap in how organizations are evaluated in a digital-first environment. While digital infrastructure became foundational to business and public services, there was no consistent way to measure how effectively these systems operate in practice, or how they impact users. AT Worthy was created to address this gap through structured, data-driven rating systems. Today, the platform provides independent assessments of Digital and AI Worthiness across sectors and jurisdictions, offering a measurable view of performance, governance, and real-world outcomes.
Core Values
Our Values
AT Worthy operates on a set of principles that guide how digital and AI systems are evaluated, governed, and improved. These values reflect a commitment to rigor, independence, and measurable outcomes in an increasingly complex technological environment.
Independence
Maintain objectivity in all assessments. Evaluations are conducted without influence from commercial, political, or institutional interests, ensuring credibility and trust in the results.
Rigor
Apply structured methodologies grounded in observable data. Prioritize evidence over claims, and consistency over narrative positioning.
Transparency
Ensure that evaluation criteria, scoring logic, and underlying assumptions are clear, traceable, and open to scrutiny.
Accountability
Promote responsible use of digital and AI systems by making performance visible and comparable. Enable entities to understand and act on their gaps.
Human Alignment
Anchor all evaluations in human, organizational, and public-interest outcomes. Technology is assessed based on its real-world impact, not its theoretical potential.
Continuous Improvement
Treat ratings and assessments as dynamic. Update models, indicators, and benchmarks to reflect evolving technologies, regulatory expectations, and societal standards.
Our Story
Discover the origin of AT Worthy.
Learn how a real customer-service experience in 2017 helped shape the Digital Worthiness concept and AT Worthy's mission.
Read The OriginMeasure Your Worthiness
Individuals, organizations, and institutions increasingly depend on digital and AI systems to operate, deliver services, and make consequential decisions. AT Worthy provides independent evaluation, trusted ratings, and AI-driven analysis to assess how these systems perform, how they can be trusted, and where they require improvement.
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AT Worthy is a sponsor of the UNICODE as a Lifelong and Unique Gold Adopter of the character « @ » the Digital Rating's symbol.
AT Worthy proudly stands as a founding member of the GliaNet Alliance, joining a coalition committed to ethical technology and digital trust.