“AT Worthy is the only online resource to help consumers make informed choices about which businesses have invested in digital so that consumers get a fulfilled experience. It is a trustworthy rating system that complements the other existing rating systems.”

“As an investor and fund developer in the Hospitality & Travel industry, I still look at financial performance indicators. But these aren't the most important. Not anymore. In a changing and digital-savvy world, companies need to be resilient, agile, and digital-worthy to meet customer expectations.”

“Customer service is as old as business itself. But the time has come for companies of all shapes and sizes to evaluate and promote the value of their digital relationships so consumers can make informed decisions. This is the concept of digital worthiness, which is the ultimate scorecard for any connected company.”

“While airlines continue to invest in their digital services to enhance the evolving traveler experience, most of their customers will not know or understand the full value of this investment without a transparent rating system to communicate their digital worthiness and be an attribute of customer choice.”